One Hour. One Dashboard. Still Spinning.

You came in with a question. You left with ten open tabs and no answer.

May 20 • We Dig Data

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Your Resume: A Hiring Manager’s Perspective

Your numbers matter, but the story behind them matters even more.

May 15 • We Dig Data

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Ask the Dumb Question

When data meets decisions, that “obvious” question does important work.

May 6 • We Dig Data

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April 2026

The Sneaky Seven: Metrics That Seem Obvious (But Aren’t)

The biggest data problem in your business isn’t technical. It’s conversational, and most teams realize it too late.

Apr 29 • We Dig Data

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How We Unlocked Our Substack Performance Data

When dashboards no longer answered our questions, we extracted the data and built our own system to analyze our data and to monitor our performance…

Apr 22 • We Dig Data

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Process Before Automation

Whether AI, a new platform, or new tool, don't ignore this critical step when automating a workflow.

Apr 15 • We Dig Data

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How We Build People’s Confidence With Data

Getting your hands dirty with data matters. We've known this from experience, but we wanted to understand why. Here's what we learned.

Apr 8 • We Dig Data

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What Is “Clean” Data, Really?

Clean data isn’t about perfection. It’s about shared understanding and being able to trust the results when you analyze it, make decisions, or use AI…

Apr 2 • We Dig Data

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March 2026

Read Data Like a Skeptic

Data can be messy, subjective, and even manipulated, which is exactly why data acumen matters.

Mar 26 • We Dig Data

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“Those Numbers Can’t Be Right.”

When the data challenges expectations, dive in. This is where good stuff happens.

Mar 18 • We Dig Data

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Necessary Tension

Most people think friction with their technical partners is a collaboration problem. It’s not.

Mar 11 • We Dig Data

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February 2026

Build a Data Feedback Loop to Accelerate Growth

Lean, growth-oriented teams choose what to measure and use that data to grow better, faster than their peers and competitors.

Feb 25 • We Dig Data

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